Interactive program focused on building a personal brand

Entrepreneur and brand strategist Larry Gulko will visit Salve Regina this week for an interactive program focused on building a personal brand.

“Seven Powerful Strategies to Focus and Build Your Brand, Dominate Your Product Category and Drive Business Performance” will be held at 6 p.m. Friday, Feb. 9 in the Bazarsky Lecture Hall.

The program is open to the University community and the general public. Participants will learn to focus their message and capture mindshare as they build their personal brand and position their organization for exceptional growth.

Gulko has successfully launched more than 25 brands in the consumer goods, lifestyle, health care and technology sectors. Working with early stage companies, emerging growth businesses, nonprofit organizations and Fortune 500 Companies, he creates winning brands that drive growth, value and long-term success.

A sought-after thought leader and speaker, Gulko is the creator and moderator of the annual CEO Brand Leadership Roundtable at the Harvard Business School and co-host of the CBS Boston podcast Name Brands. He is co-founder and CEO of TechnoHome, a leading consumer lifestyle fitness equipment company headquartered in Italy, and CEO of Gulko & Company, a high-powered brand consultancy and communications agency.

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