Faculty lecture to focus on effective public health and crisis communication
McKillop Library will host another of its faculty lecture series for the fall 2021 semester, and this one is with Dr. Hyoyeun Jun, assistant professor in the Department of English, Communications and Media. It will be held on Thursday, Oct. 28, from 4-5:30 p.m. in the east wing of the library.
A health crisis is always hard to navigate for the public. Dr. Jun applies qualitative and quantitative methodology to understand both existing and upcoming barriers for health behavioral change. By presenting understudied barriers perceived by diverse demographic groups, Dr. Jun’s research sheds light on effective health risk messaging strategies for governmental health agencies, such as the Centers for Disease Control and Prevention (CDC).
Dr. Hyoyeun Jun’s scholarship combines work on crisis and risk communication, as well as health and science communication, to provide effective and tailored messaging for public relations. Her aim is to understand uncertainties faced by the public and to offer strategies for effective public relations messaging while managing a crisis.
Dr. Jun’s work has been published in a number of flagship outlets, including the Journal of Interactive Advertising, the Journal of Public Relations Education, the Journal of International Crisis and Risk Communication Research, and the Public Relations Review. Dr. Jun won a top faculty paper award at the Association for Education in Journalism and Mass Communication (AEJMC) Conference in 2021.