Mini-conference focused on building a personal brand

Four top motivational speakers and corporate executives are joining forces to present “Building Your Career Brand” at 6 p.m. Friday, Nov. 1 in the Bazarsky Lecture Hall.

Designed for everyone from students and recent alumni to new executives and seasoned professionals, this mini-conference will provide wisdom and ideas to build a personal brand and focus on best practices in business and networking.

Presenters include:

Sales and marketing executive Gail Alofsin, director of corporate partnerships and community relations at Newport Harbor Corporation. Her clients include Volvo, Sebago, Helly Hansen, Celebrity Cruise Lines, Sobieski Vodka, Hendrick’s Gin, Harbortown Wine, Dodge Ram and Seabags. She is an adjunct faculty member at Salve Regina and the University of Rhode Island and has been a guest lecturer at Brown University, Swarthmore College, Tufts University, Northeastern University, Johnson & Wales University and Simmons College.

Danielle Fagan, a member of Lifespan’s talent development and employee experience team and president of Anytime Leadership. As the only clinician in the human resources department, she is responsible for building clinical leadership and management capability across Lifespan. Her clinical and leadership work spans from the neonatal to the aging population, and at-risk populations including adolescents, incarcerated individuals and women. She holds a master’s degree in social work and an independent clinical license.

Brand architect and strategist Larry Gulko, recognized for successfully launching more than 25 brands in the consumer goods, lifestyle/luxury, health care and technology markets. Organizations have spanned early stage companies, emerging growth businesses and entrepreneurial ventures to the Fortune 500. He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, and also created Brands With A Purpose, a deep-dive “fireside chat” CEO breakfast series at the Harvard Club.

Tony Silvia, professor of journalism and digital communication at the University of South Florida. His professional background is in television news, having worked as a consumer reporter and news anchor at various stations in local markets and as a correspondent for CNN. He has covered stories at the U.S. Supreme Court, Congress and the White House, and has produced stories broadcast on PBS affiliates and the NBC-owned station in San Diego. He has authored six books along with dozens of articles in academic and industry journals.