Salve Regina unveils visual presence at T.F. Green Airport
Salve Regina has unveiled a comprehensive multimedia display presence at T.F. Green Airport as part of a five-year partnership with Clear Channel Airports, the world’s leading marketer of airport advertising.
The installations include a 40-inch LCD screen in the north baggage claim area that will feature continually updated University messaging and communications presented in a digital loop, as well as a 32-square-foot tension fabric display in the south baggage claim area. Also in the works is placement of a fully rigged sailing team boat on the airport’s upper departure level.
The airport displays are part of Salve Regina’s ongoing marketing efforts to build public awareness of the University’s academic programs and to highlight the institution’s impact in the region and beyond. The Office of University Relations produced all content for the displays, with a slant toward interesting facts about Rhode Island as well as notable achievements involving Salve Regina’s students, faculty and historic campus.
“I am very excited by this new opportunity to showcase the work and success of our University community as well as to celebrate some of the facts that make Rhode Island the place it is,” said President Jane Gerety, RSM. “With nearly four million passengers annually, T.F. Green has provided a wonderful venue for us to both inform and entertain those who are waiting in the reception and baggage claim areas. It truly is a unique collaboration and we have many new forms of content planned for the duration of our partnership.”
The media project bolsters Salve Regina’s presence in Greater Providence. Last fall, the university opened its 12,000-square-foot Center for Adult Education on Metro Center Boulevard in Warwick, where classes are offered year-round.